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Mission, Values & Beliefs
Great food is the soul of our operation.
So our mission is to spread the good flavor, far and wide.
Food is a universal source of delight. It brings people together, builds goodwill, and instills a sense of community.
That’s what we work for, every day. We have many allies, all working toward a common goal;
To move great brands, get food sold, and delight everyone at the table.
Here’s what we believe in…
Straight Talk. No Bull.
Open and honest, always.
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You can’t build trust without clarity and directness. That’s what eliminates misunderstandings and gets stuff done. All good Ambassadors know this. So we have to be transparent, authentic and direct. It’s in our name.
Relationships, Not Transactions.
Because lasting relationships drive growth.
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Ambassadors always play the long game. We’re not in it for a quick score, we want to be a natural extension of your operation and a long-term trading partner. So we nurture every relationship and honor every handshake.
Walk The Talk.
True partnerships go both ways.
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A lot of people make big promises about trust. But Channel Ambassadors invest in the success of every client. We put our money — and our reputation — on the line every time. So when it comes to mutual success, it’s not all talk.
Do Things Differently.
Nimbleness is one of our superpowers.
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In an industry that’s rapidly evolving you can’t rest on tradition. You gotta be quick and nimble. Every day demands a new approach to something, and every client deserves innovative, lateral thinking from a new type of channel partner.
Prove it!
Exceeding expectations since 2011.
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We’ve accomplished a lot, but reputations are fragile. We’re only as good as what our customers say about us, so we have to keep proving ourselves. We have to do more than what’s expected and deliver success stories for clients to tell.
OUR VALUES IN ACTION
Every decision we make and every action we take is guided by these core values. They're not just words on a page—they're the principles that define who we are and how we operate. We invite you to join us on this journey, experiencing firsthand the difference that a value-driven partnership can make.